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Howdy! 👋 My name is Adriana Morales, and my love for design and tech started with a little Avatar: the Last Airbender fansite I built as a kid. Many years later, I’m excited and grateful to be able to work with amazing, talented folks from all backgrounds to bring simplicity to complex problems and enabling people to achieve their goals.

I believe in nurturing the talent and compassion of the next generation of designers by creating a psychologically safe space for them to fail nobly, learn, and grow.

Outside the studio, I’m highly involved in the Austin running community. I’m a Trail Roots members and love to train, run and race marathons around the country. I think waking up at 6 am to go run 3 hours in the woods is fun (so long as there are post-run tacos!). Although I hung up my riding boots for Nikes, I’m hoping to get back to my first passion– horseback riding in soon. 🐎 You can also find me overcoming my fear of heights through climbing at Austin Bouldering Project, or bribing my dog with peanut butter to run with me.

The journey so far…


PayPal

Senior UX Designer / UX Lead on PayPal Developer

Oct 2021 — Present

As a Senior UX Designer on PayPal Developer, I’m co-leading and crafting an intuitive, elegant developer experience that allows all merchant and developer types (small-to-medium business, large enterprise, etc.) quickly integrate PayPal’s payment integrations, APIs, and tools into their businesses.

My focus areas also include:

  • Designing lead-gen tools and products to help Developers explore, experiment, and play with PayPal’s integrations, now and for any future checkout product offering.

  • Bringing design thinking and best practices to a growing team that has been engineering and product lead

  • Improving design culture around critiques and shareouts


IBM

Design lead on IBM Cloud

Jan 2019 — Oct 2021

As a design lead on Cloud PAL, I led and instrumented the creation of a pattern and asset library built on top of Carbon 10 to bring UX consistency across the IBM Cloud platform for over 200+ services, 80+ design teams, and 500+ developers.

  • Cloud PAL saved an average of 2,000 dev and design time per pattern, and IBM Cloud UI teams became 80% per efficient.

  • Drove design execution from early-stage low-fi concepts to high-fidelity, interactive prototypes using both sketch and code for key experiences across IBM Cloud.

  • Delivered: industry-standard design guidance, developer and designer collaboration tools, quality assurance design process, scalable design system, and a decentralized governance process.

Cohort Coach – Pattern Program

Jan 2020 — March 2020

Patterns is IBM’s six-week Design Education Program for early-career designers. I mentored a team (4 designers) throughout their 6-week onboarding while leading educational sessions on developing leadership skills for fellow coaches and patternites. 


UX Designer and lead, IBM Cloud Platform – IBM Cloud

Nov 2017 — Jan 2019

As a UX designer and lead on Identity & Access Management on IBM Cloud, I designed and drove the unification of both IBM Cloud and Softlayer’s login experience and access management systems. I designed the best possible experiences that not only improved the functionality, utility, and adoption of IAM but aligned and united disparate leadership orgs on a central focus. 


UX / Visual Designer – Z Systems

Jul 2015 – Dec 2017

As a UX and visual designer in z Systems, I was responsible for integrating design thinking into engineering workflows, modernize legacy UIs, and incorporate the IBM Design Language into every facet of the Service Management Suite and z Operational Insights product offerings.


Adobe

UX/UI Designer – Adobe PhoneGap Build

Oct 2013 — May 2014

  • Redesigned the interface of the plugin pages to improve plugin findability and searchability.

  • Created an onboarding experience to lowered barriers of entry to new users while increasing new user engagement.

Software Engineer Intern – Adobe Acrobat

Summer 2014

  • Designed and implemented a user dashboard for a Jenkins-based distributed build system that allows developers to drill down in detail within different branches of code.

  • Engineered clean data visualizations that elucidated data and simplified developer workflow by 25%.

  • Designed and built tools that expedited and facilitated the Acrobat organization’s move into a continuous delivery model.

  • Won the Adobe Intern Expo Fair for most Business Productive

Marketing Intern – Adobe Higher Ed

Summer 2013

  • Worked with the Student Business and Campaign teams on Adobe’s Make it with
    Creative Cloud Back to School campaign.

  • Conducted a competitive review and analysis on emotional branding for campaigns.
    Contributed with the Adobe team on ideation around social media strategy and opportunities in mobile marketing.

  • Analyzed student experience on Adobe.com and related web proprieties such as Behance.


Expertise

  • Design systems

  • UI / Visual design

  • Interactive design

  • Information architecture

  • Agile / project management

  • System thinking

  • Enterprise design thinking

Toolkit

  • Sketch App

  • InVision

  • Github

  • Adobe CC

  • Adobe XD

  • Axure

  • Figma

  • Miro / Mural

 

Get in touch

Let’s work together.

Let’s talk design systems, complex problems or swap recipes.